This weekend I went out for fish and chips and saw this fantastic sign. The restaurant is very nicely helping their customers recognize the costs associated with taking excess inventoryof straws, tartar sauce, napkins, and other condiments. I am not sure how much savings they have seen since posting this sign, but as a customer I was more aware of how much I was taking (I happen to be a ketsup maniac).
Do you think this is a good way to help lower waste or is a sign like this is too much to ask customers?
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One response to “Making Costs Visual For Customers”
I wish I had taken a pic of this, but years ago I saw a hand-drawn sign at a smallish clothing retailer. It depicted essentially the entire supply chain and associated costs for 4 or 5 of their best-selling items: from sourcing of materials, to overseas manufacturing, to labor, marketing, rent, utilities, taxes and even their markup and margins.
The sign was titled something like “Every store in the world does this. You know it. We know it. But we’re the only ones who are honest enough to reveal the details”.