Daily Archives: July 3, 2008

Value Added – Happiness as Your Business Model

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Tara Hunt from Citizen Agencycreated this brilliant slideshow (RSS readers will need to open this article to view).  This really helps me get a picture of the mind of the customer.  Once we understand their minds, then we can ensure our process steps are creating value.

Slide 124 inspires me from a Lean perspective.  While there are some necessary non-value-added steps that have to be taken (especially in healthcare), look for the possibility to make it value added by giving the customer tools to personalize their experience.

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Filed under Business, Health Care, Improve With Lean